Car wash member conversion calculator
How many of your retail customers join each month, and how many members one more point of conversion adds in a year.
Non-members who paid for a wash.
Sign-ups in a normal month, before cancellations.
What the average member pays, across every plan.
Members who leave in a month ÷ members at its start.
Optional
How this works
Conversion = new members a month ÷ retail customers a month. Use unique retail customers if your POS reports them: a car count counts a regular more than once and makes the rate look lower than it is.
One point of conversion = 1% of your retail customers, as more sign-ups each month. Those members do not all stay: the 12-month figure runs month by month, with churn taking its share each month before that month’s new sign-ups join. The revenue is the members left after 12 months × your average monthly price, a month, from then on.
For the rate you are aiming for, more sign-ups = retail customers × that rate − the new members you get now, then the same 12 months. It counts membership dollars only, and assumes your retail traffic, churn and price stay as you entered them.
Train every new hire the same way in LearnConsole
Assign training by role, including how you explain your memberships, and see who has finished it.